virtual7 trade fair appearance at online akademika rated as successful
(Karlsruhe, 27.11.2020) Generating attention, increasing awareness, getting to know potential employees: After two intensive days at the akademika ahead job fair, which took place online for the first time, virtual7 can, according to initial assessments, consider the expectations of this year’s fair to have been fulfilled. On November 24 and 25, 2020, virtual7 was able to present itself as an employer in the Karlsruhe technology region as well as in Nuremberg and Munich. On both days of the fair, students, graduates from all disciplines and young professionals had the opportunity to get to know virtual7 and two of its employees. Based on a well-known dating app, potential applicants and company representatives were able to swipe through the profiles created in advance – liking and disliking – until it said: It’s a match! They then had the opportunity to chat and make an appointment during akademika ahead. On the days of the event itself, applicants were able to get to know the company culture and employees from the Human Relations and Consulting departments from their home screens with the help of a live presentation by the company. The entire offer was free of charge after registration. virtual7 GmbH had already been represented at akademika in Nuremberg in previous years. This year, the design of the trade fair appearance differed significantly from previous years. Neither the conception of the stand design nor information materials such as flyers and large wall elements had to be designed. Rather, it was the live presentation and the discussions via video conference through which the company had to attract attention. Despite the new format, this year’s akademika was also a success. Many new contacts were made with students, graduates and career changers. A total of 35 interviews were held with potential applicants and the feedback on the live presentation by an employee was consistently positive. This year’s expectations differed from previous trade fair appearances, as virtual7 had the opportunity to match with interested parties in advance thanks to the new akademika concept. This made it possible to ensure that interests and expectations matched right from the start, which made communication much easier. It also ensured that the limited time of 15 minutes per meeting was used in a meaningful and informative way. In comparison, face-to-face discussions during previous trade fair appearances did not go beyond an initial meeting and were rather superficial. A relaxed atmosphere was created by the employees representing the company. This made it possible to break through the distance created by video conferencing and achieve a personal exchange at eye level. When selecting new employees, virtual7 attaches great importance to integrating them into the existing team as well as possible in order to ensure that they can join the company as easily as possible.
